Aesthetic Singulier, a brand new brand, is shaking up the Parisian scene by reinventing the codes of accessible luxury with a non-gendered wardrobe that combines comfort, elegance and eco-responsibility.
During an interview with Messaline Maunier, the creator behind Aesthetic Singulier, we will discover an innovative approach to fashion guided by a clear ambition: to promote social, environmental, artistic and cultural awakening.
Aesthetic Singulier: a committed wardrobe
With 15 years of experience in the fashion and digital industry as a sales director, Messaline Maunier felt that it was time for her to embark on a committed entrepreneurial project where she could fully express her creative side.
In 2024, this young entrepreneur imagines a sober and thoughtful positioning that meets the growing expectations of some consumers. “Indeed, since the Covid-19 crisis, the relationship of many consumers with fashion, and more particularly with clothing, has evolved. Although awareness of environmental issues is growing, a significant proportion of consumers continue to adopt fast fashion and ultra-fast fashion trends, attracted by low prices and a constantly renewed offer. This shows that the transition to more responsible consumption is underway, but far from complete,” underlines the founder of Aesthetic Singulier. “ Thus, I wanted to create timeless pieces that transcend genres and embody a more conscious approach to fashion.” »
Aesthetic Singulier offers a unisex, minimalist and sophisticated wardrobe, inspired by the concept of quiet luxury. The first collection is composed of eight essential pieces – a jacket, three shirts, two T-shirts and two trousers – with oversized and precise cuts, a mix of elegance and practicality.
“ I really wanted to offer a unisex wardrobe that fits with the lifestyle of many of us, where we nonchalantly steal our partner's favorite shirt ,” confides Messaline.
Environmental awareness
At Aesthetic Singulier, environmental commitment is reflected on different levels. First of all, the brand is concretely committed to local and responsible production. The pieces are made in a Parisian workshop from fabrics made from natural materials from the dormant stocks of luxury houses. This guarantees both the use of high-end materials and the reduction of textile waste. Each season, the models will evolve thanks to new fabric selections.
On the other hand, the brand has opted for a pre-order system to produce on demand and limit unsold stocks. " In a successful circular approach, we have chosen eco-responsible packaging, designed from recycled and recyclable materials, which reflects our commitment to more sustainable and environmentally friendly fashion ," explains the creator of Aesthetic Singulier.
If Aesthetic Singulier positions itself in the luxury sector, the brand moves away from any ostentatious or elitist code. The prices are in line with the quality of the materials and the promotion of French know-how, but inclusivity is put in the spotlight with the possibility of paying in installments. " To make our approach to fashion accessible to all, we have integrated payment in installments directly on our online sales site. The relationship with fashion must be reevaluated by favoring unique pieces that tell a story. "
The place of AI in brand development
In a world where digital tools are increasingly innovative, Messaline Maunier has been able to use AI as a creative lever. " By embarking on this adventure alone, without a dedicated team, I had to be ingenious. We are sometimes stylists, sometimes artistic directors, editors or even developers. And if the image of the Swiss army knife suits me perfectly, the use of AI has allowed me to structure my ideas, refine my vision, bring my concepts to fruition and, above all, be more efficient. "
Thus, Artificial Intelligence, through different applications, played a key role in the design of the brand, encouraging the founder to explore innovative avenues and to translate her universe more precisely. " AI must be considered as a tool that enhances and enriches human work. There is no rivalry or taboo to have. " This pragmatic use of digital technologies perfectly illustrates the decisive turning point where creativity meets productivity.
Aesthetic Singulier: an artistic and cultural bridge
Aesthetic Singulier also aims to create bridges between different artistic disciplines, including music, dance and visual arts. On the occasion of the brand's launch in November 2024, Messaline Maunier contacted Frechaut Kilas , a Portuguese artist located in Rotterdam for a first artistic collaboration.
" When I discovered Frechaut's world, I was struck by the many similarities between our two aesthetic perceptions. I then contacted him so that he could reinterpret a key visual from the shooting of my first collection. And the result is striking! " rejoices the founder.
From this creative exchange between Frechaut and Aesthetic Singulier was born a work that sublimates the elegant and non-gendered identity of the brand. This reproduction, in the form of a poster, accompanies each garment ordered on the Aesthetic Singulier website. “ The dialogue between fashion and art gives Aesthetic Singulier a unique dimension that I am delighted to share with my clients ,” concludes Messaline.
A brand looking to the future
Aesthetic Singulier, with the ambition of becoming a reference in sustainable ready-to-wear in France and Europe, will launch a crowdfunding campaign on Ulule in early 2025. This initiative will mark the launch of pre-orders, finance the expansion of the range and allow for new artistic collaborations. Stay tuned!
https://www.forbes.fr/brandvoice/aesthetic-singulier-la-rencontre-reussie-entre-la-mode-et-lart/
Aesthetic Singulier: the successful encounter between fashion and art
During an interview with Messaline Maunier, the creator behind Aesthetic Singulier, we will discover an innovative approach to fashion guided by a clear ambition: to promote social, environmental, artistic and cultural awakening.
Aesthetic Singulier: a committed wardrobe
With 15 years of experience in the fashion and digital industry as a sales director, Messaline Maunier felt that it was time for her to embark on a committed entrepreneurial project where she could fully express her creative side.
In 2024, this young entrepreneur imagines a sober and thoughtful positioning that meets the growing expectations of some consumers. “Indeed, since the Covid-19 crisis, the relationship of many consumers with fashion, and more particularly with clothing, has evolved. Although awareness of environmental issues is growing, a significant proportion of consumers continue to adopt fast fashion and ultra-fast fashion trends, attracted by low prices and a constantly renewed offer. This shows that the transition to more responsible consumption is underway, but far from complete,” underlines the founder of Aesthetic Singulier. “ Thus, I wanted to create timeless pieces that transcend genres and embody a more conscious approach to fashion.” »
Aesthetic Singulier offers a unisex, minimalist and sophisticated wardrobe, inspired by the concept of quiet luxury. The first collection is composed of eight essential pieces – a jacket, three shirts, two T-shirts and two trousers – with oversized and precise cuts, a mix of elegance and practicality.
“ I really wanted to offer a unisex wardrobe that fits with the lifestyle of many of us, where we nonchalantly steal our partner's favorite shirt ,” confides Messaline.
Environmental awareness
At Aesthetic Singulier, environmental commitment is reflected on different levels. First of all, the brand is concretely committed to local and responsible production. The pieces are made in a Parisian workshop from fabrics made from natural materials from the dormant stocks of luxury houses. This guarantees both the use of high-end materials and the reduction of textile waste. Each season, the models will evolve thanks to new fabric selections.
On the other hand, the brand has opted for a pre-order system to produce on demand and limit unsold stocks. " In a successful circular approach, we have chosen eco-responsible packaging, designed from recycled and recyclable materials, which reflects our commitment to more sustainable and environmentally friendly fashion ," explains the creator of Aesthetic Singulier.
If Aesthetic Singulier positions itself in the luxury sector, the brand moves away from any ostentatious or elitist code. The prices are in line with the quality of the materials and the promotion of French know-how, but inclusivity is put in the spotlight with the possibility of paying in installments. " To make our approach to fashion accessible to all, we have integrated payment in installments directly on our online sales site. The relationship with fashion must be reevaluated by favoring unique pieces that tell a story. "
The place of AI in brand development
In a world where digital tools are increasingly innovative, Messaline Maunier has been able to use AI as a creative lever. " By embarking on this adventure alone, without a dedicated team, I had to be ingenious. We are sometimes stylists, sometimes artistic directors, editors or even developers. And if the image of the Swiss army knife suits me perfectly, the use of AI has allowed me to structure my ideas, refine my vision, bring my concepts to fruition and, above all, be more efficient. "
Thus, Artificial Intelligence, through different applications, played a key role in the design of the brand, encouraging the founder to explore innovative avenues and to translate her universe more precisely. " AI must be considered as a tool that enhances and enriches human work. There is no rivalry or taboo to have. " This pragmatic use of digital technologies perfectly illustrates the decisive turning point where creativity meets productivity.
Aesthetic Singulier: an artistic and cultural bridge
Aesthetic Singulier also aims to create bridges between different artistic disciplines, including music, dance and visual arts. On the occasion of the brand's launch in November 2024, Messaline Maunier contacted Frechaut Kilas , a Portuguese artist located in Rotterdam for a first artistic collaboration.
" When I discovered Frechaut's world, I was struck by the many similarities between our two aesthetic perceptions. I then contacted him so that he could reinterpret a key visual from the shooting of my first collection. And the result is striking! " rejoices the founder.
From this creative exchange between Frechaut and Aesthetic Singulier was born a work that sublimates the elegant and non-gendered identity of the brand. This reproduction, in the form of a poster, accompanies each garment ordered on the Aesthetic Singulier website. “ The dialogue between fashion and art gives Aesthetic Singulier a unique dimension that I am delighted to share with my clients ,” concludes Messaline.
A brand looking to the future
Aesthetic Singulier, with the ambition of becoming a reference in sustainable ready-to-wear in France and Europe, will launch a crowdfunding campaign on Ulule in early 2025. This initiative will mark the launch of pre-orders, finance the expansion of the range and allow for new artistic collaborations. Stay tuned!
https://www.forbes.fr/brandvoice/aesthetic-singulier-la-rencontre-reussie-entre-la-mode-et-lart/